Thought Leadership

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Lightning in a Bottle: How AWS Communicated a Salesforce Migration to 35,000 Employees:  Customer obsession means spending time with customers, not buried in emails.  So, when AWS needed to migrate 35,000 field employees to a new Salesforce interface, the communication challenge was immense.  This presentation details the five key strategies a small team employed to build trust, engage skeptical stakeholders, craft impactful messaging, and leverage innovative tools (including Slack bots and sneak peek videos) to ensure a smooth transition and maintain critical business outcomes.  Discover how we created a dynamic and agile communication plan that captured lightning in a bottle.

Seamless M&A Onboarding with Salesforce:  Salesforce's acquisitions make headlines, but successful integration is key. This presentation reveals how Salesforce uses its own platform to create a positive technology onboarding experience for acquired employees. Learn how custom communications, connected provisioning, and collaborative support pave the way for a smooth and efficient integration.

Elevating Employee Experience: How CIOs Can Drive Meaningful Change: Today's CIOs must go beyond traditional tech support and design platforms that attract, onboard, and engage top talent. This presentation explores how Salesforce integrated its platform to create a meaningful employee experience, empowering employees to be their best.

AT&T Global Marketing: Developed a plan for CEO engagement that fostered stronger personal connections with employees, showcasing how we collectively unleash human potential.  This included frontline visits, community outreach, and new recognition programs.  By leveraging external messaging internally and equipping leadership with key briefing materials, we increased messaging confidence by 5% and drove engagement with the Annual Priorities video to over 66,000 employees.