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I love my job and the magic it brings when you're able to move people from being uncomfortable with the unknown to feeling excited for the future.
I partner with companies to navigate complex change—including Generative AI integration, disaster planning & business continuity, mergers and acquisitions, rebranding, and workforce restructuring. My two decades of experience are built on a structured discovery process that uncovers the best solutions and delivers proven results.
I'm a master storyteller, empathetic leader, and data-driven decision-maker with a global perspective. My expertise spans corporate communications, program management, product marketing, strategy development, and training & enablement.
I have a proven track record of delivering transformative communication strategies, change management initiatives, and sales enablement programs at enterprise companies like Amazon, Salesforce, Becton Dickinson, and AT&T, spanning multiple functions (HR, IT, Operations, Sales & Marketing).
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"Under Joanne's leadership, our team delivered Global Enablement for 100+ initiatives for one of the largest instances of Salesforce in the world. I cannot recommend Joanne highly enough - I was fortunate to learn from her communications expertise, and greatly benefited from her ability to advocate for her team." - Amber M., AWS
"Joanne is a consummate communications professional and true partner. She actively listens and asks the right questions to ensure the communications message is drafted to hit the mark and deliver the intended results. Her role is so important in any transformation/change effort in Human Resources. I'm so pleased I had the opportunity with work with Joanne and would love to work with her again. I would highly recommend her." - Tina G., SPHR
"Joanne's expertise was a huge asset to our team and she was unflappable during a crisis. But more importantly, Joanne was a great collaborator who brought an "I can help you with that" attitude to every situation." - Shay P., AT&T
"Joanne is an intuitive brand manager. She always inspired confidence by approaching our work with a positive, holistic and strategic point of view." - Jaye P., Brand and Marketing Strategy Leader
"With Joanne's guidance, we were able to implement world-class procedures to engage our 245,000 employees as they prepare for hurricanes, earthquakes and other disasters. Getting the message out to this number of people, not to mention having them participate in call-in exercises was a huge accomplishment. Joanne used new technologies, new techniques and helped navigate the political waters as the project progressed." - Steve W., AT&T
"We had the pleasure of working together on M&A for 2.5 years -- and though acquisition programs are full of twists, turns, and compressed timelines, Joanne led IT communications with a steadfastness and thoughtfulness that made it better for not only her comms audience, but to all stakeholders involved. She is a hard working leader that is not afraid to roll up her sleeves and bring her communications expertise to deliver great experiences." - Kendra W., VP, Salesforce
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