Business Technology M&A Onboarding Presentation: Salesforce has made headlines with the incredible acquisitions we've made over the years. After the champagne's popped, our teams roll up our sleeves to integrate our new Ohana to set them up with the technology they need at Salesforce. Join us as we discuss how we use the Salesforce Platform to create a positive technology onboarding experience with custom communications, a connected provisioning experience, and collaborative support. All of this results in an awesome launching pad for a successful integration.
International Association of Business Communicator Presentation: Lightning in a Bottle: Five Tips to Supercharge Your Messaging - Amazon Web Services (AWS) has experienced phenomenal growth over the last five years. Being Customer Obsessed, our sales teams need to spend a majority of their time with our customers, not reading emails. So how do you communicate a significant migration to a brand new user interface on core CRM platform, like Salesforce, to 35,000 field employees while delivering on critical business outcomes without any disruption? You build trust, listen closely, and create a plan. In this session, you'll hear how a small team navigated skeptical stakeholders, key messaging, Slack bots, sneak peek videos, and multiple global audiences to create a dynamic and agile communication plan that captured lightning in a bottle.
AT&T Global Marketing Organization - Identified ways for CEO to connect with employees on a more personal level, painting a vivid picture of how we unleash our human capabilities together. Plan included Frontline visits, community outreach, and new recognition opportunities. Along with maximizing the potential of external messaging for internal purposes and equipping senior leadership with briefing materials to supporting all chairman messaging, the team was able to increase messaging confidence score by 5% with over 66,000 employees engaging with Annual Priorities video.
Produced a video to highlight BD's new cell therapy flow cytometry instrument advancements and the potential to disrupt standard cancer treatments. Developed concept and coordinated with executives, strategic partners, and internal stakeholder to tell a powerful story. Video intended for employee, customer, and investor audiences.
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